WrestleMania 38 Tops The Super Bowl On Social Media In Several Metrics

WrestleMania 38 Tops The Super Bowl On Social Media In Several Metrics

As previously reported, the two-night WrestleMania 38 event was the highest-grossing and most-attended event in company history. The company announced that the event drew 156,352 fans from all 50 states and 53 countries to AT&T Stadium in Dallas.

In addition to breaking attendance and revenue records, WWE set records on social media with a record number of video views, hours and impressions for any event in WWE history, according to Conviva. The two-night event also topped the Super Bowl on social media via impressions, video views, video watch time and engagements. WrestleMania beat the Super Bowl in the following areas:

Impressions: WWE: 2.2 Billion Impressions vs. Super Bowl: 1.8 Billion Impressions

Video Views: WWE: 1.1 Billion Video Views vs. Super Bowl: 618 Million Video Views

Video Watch Time: WWE: 13.1 Million Hours compared vs. Super Bowl 3.56 Million Hours

Engagements: WWE: 87 Million Engagements vs. Super Bowl: 78 Million Engagements

WWE also released the following numbers regarding social media records that were broken at WrestleMania 38:

* Record 1.1 Billion Views across Facebook, Instagram, Snap, TikTok, Twitter – an increase of 47% from WrestleMania 37

* Record 785 Million Minutes or 13 Million Hours of video consumed on social, an increase of 29% from WrestleMania 37

* Record 2.2 Billion Impressions, an increase of 10% from WrestleMania 37

* WWE’s top two highest engagement posts in history during an event – Cody Rhodes return to WWE generated 500,000 engagements during its broadcast and the Pat McAfee / Austin Theory / Mr. McMahon match hit over 450,000 engagements during their match


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