Although he is being advertised for several SmackDown live events, it is not guaranteed that Brock Lesnar will be moving to Friday Night SmackDown during the draft.
As noted in the Wrestling Observer Newsletter, the ad department in WWE is usually told things from people that know bits and pieces of what is planned for the future so they would not necessarily know about plans to have him switch brands.
The ads with Lesnar on them for October and November could have simply been done to sell tickets to those shows since they have a lot of weak ticket sale advances.
However, it does make sense for Lesnar to move to SmackDown since it is being considered the “A” show (or at least equal to Raw) beginning next week and it would make a ton of sense to have Lesnar win the WWE Championship from Kofi Kingston since they would want to make a big splash for their FOX debut show.
Of course, the WWE draft takes place a week later (on Oct. 11 and 14). So even if Lesnar wins the title from Kingston, he could be moved back to Raw – and Seth Rollins or Bray Wyatt could bring the Universal Championship along with them to SmackDown.
Fox obviously wants as much star power as possible, and it’s been reported that they want Bray Wyatt on SmackDown – though that seems like a pipe dream at this point. There’s no doubting that Lesnar would help Fox’s ratings in the early stages, so we’ll see how much they manage to get him on the show.
Last but not least, WWE doesn’t want to split Lesnar up from Paul Heyman, his long-time advocate who also serves as the Executive Director of Monday Night Raw.
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