Triple H Views WWE as Entering a Defining Era in Company History – Paul “Triple H” Levesque believes that WWE is currently in the midst of a defining era, comparable to the iconic Attitude Era. As WWE’s Chief Content Officer, he pointed to the company’s thriving business, the eagerness of celebrities to collaborate, and The Rock’s return as indicators of its current cultural significance.
In an interview with Complex ahead of WrestleMania 40, Levesque expressed his excitement for the event and emphasized WWE’s goal of making it the biggest WrestleMania in history. He likened the current era to the Attitude Era, noting the widespread enthusiasm and success across all aspects of WWE’s operations.
As we roll into this, the business is probably – I can look at it different now like where I just said a minute ago we didn’t know it was the Attitude Era at the time. Having lived through that, I can look at it right now and say we’re in another era like that.
People won’t put a tag on it. Like, we didn’t call it the Attitude Era in the Attitude Era. They’ll put a tag on it later or whatever it is. But if we can maintain, we’re in that same white-hot level of, you know, everything sold out. Everything we’re doing is just clicking.
And you see it – Travis Scott wanting to come in, you see it [with] Bad Bunny wrestling with us, you see it [with] The Rock coming back. Rock’s got a busy schedule. If wrestling’s on the down, he ain’t coming in. So you see that, you see that excitement. WrestleMania 40 will be massive and we’re going to do everything we can to make it the biggest WrestleMania in history.
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Triple H Views WWE as Entering a Defining Era in Company History
