Indeed, text content is one of the means through which information about new or old things is passed to a wide audience. Recently, the competition has hugely increased, with millions of blogs being published daily. Hence, there is a need for a more engaging and immersive marketing strategy that can make a write-up better and more engaging than the next one. This is where the visuals shine through.
Can Visual Content Replace Text Content in the Future?
Whether you want to learn the temperature outside on AccuWeather, read the news on CBC, or search for bonuses on MrBet, the blocks of text presented on the websites will be complemented with images, infographics, diagrams, and photos. Visuals are on the rise because they make writing pieces more memorable. This is why a chunk of time is devoted to deciding which back cover goes on the front of a new novel. The first impression always matters, and while we are told never to judge the book by its cover, that’s what we usually do.
So, let’s find out whether visuals are on the verge of making text content go extinct.
The Concept of Visual Content
If you run websites, you definitely want to turn occasional visitors into regular customers. Besides a customized content strategy, you need something to spice things up and grab the audience’s attention. Visuals are a promising way to achieve this because they can help to engage your audience and explain complicated ideas much more easily. Although people might overlook a text because they think it will be boring, the same is not true of graphic content. Instead, the latter improves understanding retention and motivates the desired action.
One of the most engaging formats of visuals is images. The saying goes thus, “A picture is worth a thousand words.” This indicates that one right picture can give your audience the right perception and make them hungry for more. Further, we are going to describe some benefits it provides.
Enhanced Brand Awareness
Are you dreaming of increasing brand awareness and establishing a dynamic identity? With written content, you can only have your brand voice stand out. On the other hand, visuals offer new ways to establish brand identity and exciting ways to recognize your brand. Creating an image design that aligns with your brand voice can help drive the message across and make you stand out in this competitive marketplace.
Boosted Website Traffic
There are tons of websites fighting for attention from the same customer base. The game is won by those ready to try out innovative approaches, like instigating images. You should know that visuals 100% align with the SEO (Search Engine Optimization) strategy. It is much more effective than a plain text block and has been proven to drive 12% higher website traffic and 80% higher conversions. In a nutshell, it encourages visitors to come back for more.
Improved Material Presentation
Visual-based content can make even the most basic topic more interesting and trendy. Of course, text-based ones are pretty useful in educating the reader. However, its odds of gripping their attention are low since similar content is available on many other platforms. In contrast, visuals give more room for creativity and uniqueness. In that, you can:
- create attractive infographics;
- include memes and GIFs;
- record short testimonial videos, etc.
The possibilities of what you can do are endless. It is a wide scope that can be utilized in many ways as long as you are creative.
Simplified Share Process
For one, social media grows on visuals because it can be transferred from one person to another. Regardless of the brand or industry, this is a common trait on the platform. The share buttons and easy-to-consume infographics in different modes make it worthwhile. A well-strategized one can double your engagement in the snap of a finger. So, know that you are missing out if you still aren’t using this marketing strategy. Combining it with your already compelling texts work wonders.
Are Text Contents Inferior to Visual Contents?
One way to grab and hold your customer base’s attention is to include visuals. They can complement texts and may even sometimes replace them, depending on the context and preference of your audience. Images, videos, and infographics can be quite compelling. They offer a swift yet powerful means of passing messages across.
Still, texts are essential for conveying accessible, complex concepts and detailed information. Most times, they don’t get the same swift response as their counterpart, but that doesn’t make them insignificant.
In short, while visuals are powerful, engage audiences, and transmit messages swiftly, they often work best with texts to offer clarity and context. So, in the future, we will likely see a lot of multimedia-rich content, where both texts and images will take an important role in communicating ideas and concepts.
