Backstage Note Jey Uso’s Recent Singles Push – Merchandise sales appear to have played a significant role in WWE’s decision to put championship gold on the makeshift team of “Main Event” Jey Uso and “The American Nightmare” Cody Rhodes.
Fightful Select has reported that Jey Uso’s merchandise sales were notably strong throughout the month of September. Both Jey Uso and Cody Rhodes ranked in the top ten merchandise movers for WWE in September.
According to the report, WWE’s decision to give Jey Uso a singles push on Raw, separate from The Bloodline, was influenced by his robust merchandise sales. Uso’s merchandise was particularly popular at WWE live events, which reportedly played a key role in WWE’s decision to feature him in a storyline involving Cody Rhodes, John Cena, and LA Knight.
This highlights the significant impact that merchandise sales can have on a wrestler’s career trajectory and the decisions made by promotions like WWE when it comes to pushing certain talents.
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Backstage Note Jey Uso’s Recent Singles Push
