WWE’s New Trademark Filing Hints at Big Plans – WWE’s recent trademark filing for “Global Localization” on September 18 suggests significant plans for their global expansion.
While WWE has traditionally operated as a global brand, recent discussions among executives have focused on establishing Performance Centers and territories in various countries. This approach involves nurturing local talent and building a presence in multiple regions.
WWE’s expansion efforts are particularly targeted at regions like Latin America, Europe, and Australia. They have already announced significant events, such as a major stadium show in Perth, Australia, scheduled for February. Additionally, the re-creation of the LWO (Latino World Order) faction within WWE serves the purpose of promoting these acts as featured attractions when WWE ventures into regions like Mexico and U.S. territory Puerto Rico.
The filing states that it’s for the following:
“Entertainment services, namely, a show about professional wrestling; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment; fan club services, namely, organizing and staging events with wrestling fan club members; providing online newsletters in the field of sports entertainment; online journals, namely, blogs in the fields of sports entertainment; Entertainment services in the nature of development and creation of multimedia entertainment content”
As WWE continues to expand its footprint worldwide, it’s likely that we’ll see more efforts to localize their product and connect with audiences on a regional level.
WWE’s New Trademark Filing Hints at Big Plans