Tony Khan Says AEW Haters Are Just “Bots” – Tony Khan posted a flurry of tweets Friday afternoon, calling out an “army of bots” that he claims mobilizes anti-AEW opinions online.
“An independent study has confirmed that much of the staunch anti-AEW online community aren’t real individuals,” Khan tweeted Friday, “it’s a staff running thousands of accounts + an army of bots to signal boost them. Look closely, these aren’t real people. Who’d pay for such a *wildly* expensive thing?”
Tony Khan did not specify which independent study he was citing. He later encouraged his followers on Twitter to look into the matter for themselves while promoting tonight’s episode of AEW Rampage.
“Research this one yourselves,” Khan wrote. “You internet detectives thrive in these situations. Speaking of wild things: You won’t want to miss @JonMoxley vs. @WheelerYuta on #AEWRampage @ 10pm ET/9pm CT on @tntdrama TONIGHT!”
It did not end there. Tony Khan later added to his string of tweets.
“Their boiler room staff is going to be working overtime on a Friday, and I love it!” Khan tweeted.
Tony Khan tweeted again minutes later. He further speculated on the veracity of some social media accounts.
“Ever wonder why so much of the activity of these accounts is retweets and replies?” Khan added. “Like who actually has 80% of their activity as straight up retweets?”
Shortly after running a story on his tweets, Wrestling Inc. reached out to Tony Khan for clarification on his tweet. Khan responded by giving examples to illustrate what he says his expert confirmed during their investigation.
“Waiting for final study but here’s what my expert confirmed,” Khan responded. “It’s people with real live accounts making posts and then using their bots to manipulate the social channel algorithm by backing them up with engagement from a made-up Twitter identity. Social media teams will often fight on this. Bots are great for numbers and when they’re gone, you’ll see a dip in digital conversation impressions – both those were either negative sentiment or not real anyway.
“For example, I tweet Megha only eats rotten bananas. I throw say 18 bots behind it (which takes about 5 minutes to do) Twitter security can’t differentiate when done well (neither can most social teams). The problem becomes, every time people type Megha into the search bar, because of a real account supported by bots- the first suggested result would be tweets about Megha eating rotten bananas. I’m oversimplifying, but that’s the 5 cent version of what’s happening.”
