The world’s second-largest wrestling promotion has hit a new milestone this year for ticket sales. This summer, AEW is bringing back its All In event with All In London, where their best talent will clash at the Wembley Stadium for a live British audience and many more online. The hype is already palpable, tripling the sales of any event they’ve put on before.
🇬🇧#AEWAllIn is only a few weeks away! Don’t miss your chance to be a part of history when #AEW takes over the UK on Sunday, August 27th, at the LEGENDARY @wembleystadium!
— All Elite Wrestling (@AEW) July 24, 2023
Tickets for #AEWAllIn London are ON SALE NOW!
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All In Is Back
All In was the name of an independent promotion put on by Cody Rhodes and the Young Bucks, before AEW as we know it today even officially existed. It changed the status quo of wrestling, the first non-WWE pro wrestling event to sell more than 10,000 tickets. It was a proof of concept, proving that AEW could thrive. Five years later, it’s back.
It has quickly become AEW’s best-selling event. They haven’t even decided on the fights yet, though they are sure to be the best AEW can offer now that all eyes are on them. When the fight details come out, the event is sure to catch the eyes of sportsbook promotions who want to give odds on something offer than WWE, with aggregators like thegameday.com standing to benefit. If we had to guess; the hype cycle will get another boost when odds enter the fray.
Adding to the hype is Tony Khan’s comments about bringing in international talent. He said that “there will be participation from international wrestlers” including stars from New Japan Pro-Wrestling. So, fans can expect American, British, and Japanese talent at Wembley, with possibly more surprises to come. AEW and NJPW have collaborated before, typically for their Forbidden Door event series which also broke records at the time, reported here by SI.com.
A $9 Million Gate
Upon announcing the event, AEW saw three days of non-stop sales that rocketed them to over 60,000 tickets sold. That made for an $8 million gate that has since been surpassed, reaching Tony Khan’s expectations of selling out 75,000 of Wembley’s 90,000 seats. It marks the first time that Wembley has hosted a wrestling promotion since WWE’s 1992 SummerSlam. That old stadium was knocked down and rebuilt, so it’ll be the first time the modern Wembley Stadium hosts professional wrestlers.
When held up against their past events, All In London is by far their most popular event. In terms of ticket sales, AEW’s best night was the 2021 Grand Slam at Arthur Ashe Stadium, New York. It was AEW’s first stadium event and the first in New York City to boot, hitting over 18,000 in sales. Now it’s been tripled and, by the time August 27th rolls around, it’ll be even higher.
More impressive is the money – AEW raked in the most money for their 2022 Double Or Nothing showing in Vegas, to the tune of $1.2 million. Now they have multiplied that by eight times for All In London. It comes after AEW consistently broke its own records in 2021 and 2022, coming closer to becoming “the greatest challenger brand in all of sports” as covered by dailymail.co.uk.
It’s tracking to be the biggest wrestling event in the UK, dethroning WWE yet again. Whether this is a flash in the pan or the start of AEW going toe-to-toe with the world’s largest wrestling promotion, that remains to be seen. Of all the events that AEW puts on, All In is definitely a bigger affair than Rampage or Collision. If they can double down on its success and make it a more regular occurrence , then they may have found their very own WrestleMania.
