Executive Denies AAA Will Become An "Americanized" WWE Brand

Many wrestling fans expressed concern that Lucha Libre AAA Worldwide would lose its core identity following its acquisition by WWE, but AAA executive Dorian Roldán insists those fears could not be further from the truth.

Speaking on Bajo la Piel, Roldán addressed the perception that AAA might be transformed into a standard, Americanized WWE brand, revealing that WWE leadership has made preserving authentic Mexican lucha libre a top priority.

Preserving The Spirit Of Lucha Libre

Roldán explained that from the initial phase of negotiations, WWE executives explicitly emphasized protecting what makes AAA distinct:

“And I think something very important that the Americans have always told us in this deal is, ‘We don’t want the spirit of Mexican lucha libre to be lost.’”
“I mean, we don’t want another product that’s just American. What we need is a differentiator, that this is made by Mexicans for the world.”

Rather than altering AAA’s presentation to match traditional U.S. programming, WWE views the promotion’s Mexican heritage as its primary strength on the global market.

Behind The Scenes: AAA’s New Creative Direction

Roldán also provided insight into the internal structure currently shaping AAA’s storylines and television production. He revealed that the creative team is spearheaded by a three-person group consisting of WWE Hall of Famer The Undertaker, veteran producer Jeremy Borash, and himself:

“Nowadays, this creative room… today there are three of us: one is The Undertaker, who is a world-famous wrestler; an American producer who has been a lifelong friend, named Jeremy Borash.”
“That’s where I get to come in a bit to give, like, the final approval on whether this is truly Mexican or not.”

Roldán noted that while Undertaker and Borash bring vast industry experience and production expertise, his role centers on ensuring all creative output retains its cultural authenticity.

“Hollywood Came To Mexican Wrestling”

Reflecting on the motivations behind the sale to WWE, Roldán emphasized that the partnership grants AAA unprecedented resources in distribution, merchandise, and production infrastructure without sacrificing its roots:

“What happened now is that Hollywood came to Mexican wrestling. You have the biggest company in the world taking charge of a Mexican company… lending us the best players worldwide—not just talent, but camera crews, design, merchandising—meaning you have access to the best platforms.”