WWE has finalized a major social media and content highlights distribution agreement with Bleacher Report, expanding the sports media brand’s ringside access and bringing WWE video content to multiple TNT Sports-backed platforms.
According to a report from Sports Business Journal, the multi-year deal grants Bleacher Report rights to capture and publish short-form video content across its digital ecosystem, including Bleacher Report, House of Highlights, and B/R Wrestling.
Expanded Ringside Access And Broadcast Content
The agreement covers digital highlight rights for WWE’s primary weekly television programs—Monday Night RAW, Friday Night SmackDown, and NXT—along with all major Premium Live Events:
“Under terms of the deal, content will come from weekly series like ‘Raw,’ ‘SmackDown,’ and ‘NXT,’ as well as WWE premium live events (WrestleMania, Survivor Series, etc.),” SBJ reported.
As part of the commercial arrangement, Bleacher Report will secure direct credentialed ringside access at select WWE Premium Live Events to create customized social and video coverage:
“B/R will have a ringside presence at select WWE PLEs to gather and disseminate such social and video content,” the report added.
The partnership is scheduled to officially launch on October 10 at WWE Money in the Bank.
Impact On Warner Bros. Discovery And AEW Relationship
Because Bleacher Report operates under parent entity Warner Bros. Discovery (WBD)—the long-time broadcast partner of All Elite Wrestling—industry observers immediately questioned how the deal affects AEW’s relationship with the network.
However, sources indicate WBD views the WWE highlights agreement strictly as a digital monetization strategy similar to its existing coverage of other major sports properties. WBD executives reportedly believe dedicating increased editorial resources to professional wrestling content will ultimately benefit the overall wrestling ecosystem, including AEW.
Furthermore, the arrangement carries no impact on future AEW television rights negotiations. AEW’s current media rights contract with WBD runs through 2027, with WBD holding an option for 2028.
Details on WWE Deal With Bleacher Report
Bleacher Report & WWE® Reach Multi-Year Global Content Partnership
Bleacher Report, House of Highlights & B/R Wrestling to Deliver WWE Highlights, Original Programming and On-Site Premium Live Event Coverage
Bleacher Report and WWE, part of TKO Group Holdings (NYSE: TKO), have reached a new multi-year content partnership that will bring WWE’s biggest moments, Superstars and stories to B/R’s massive global audience of sports fans.
Per the agreement, Bleacher Report will hold global highlight rights across WWE’s programming slate, including Monday Night Raw, Friday Night SmackDown, NXT and WWE Premium Live Events such as WrestleMania®, with content distributed across Bleacher Report, House of Highlights, B/R Wrestling — Bleacher Report’s dedicated wrestling brand — and their associated social and digital platforms.
The partnership further expands Bleacher Report’s industry-leading portfolio of content relationships across sports. B/R partners with the world’s biggest leagues and properties including the NFL, NCAA, MLB, NHL and NBA, to bring fans closer to the favorite athletes, teams and moments. Adding WWE to its portfolio reflects B/R’s broader strategy to serve fans across the full spectrum of sports and sports culture, particularly around properties that inspire passionate, year-round conversation.
Beyond highlights, Bleacher Report will have a ringside presence at select WWE PLEs, with B/R and House of Highlights content teams capturing original storytelling, talent-driven content and behind-the-scenes moments.
“WWE fans don’t just watch. They are highly engaged, analyze every detail and debate the sport all week long. That’s exactly the kind of passionate fandom B/R and House of Highlights were built for,” said Bennett Spector, General Manager, Bleacher Report. “This partnership gives us the opportunity to bring fans closer to the biggest moments happening today while also tapping into the incredible history and personalities that have made WWE part of sports culture for generations.”
“Bleacher Report has long been at the intersection of sports and culture,” said Alex Varga, EVP, WWE. “Our partnership with B/R reinforces WWE’s commitment to bringing our content to a global audience.”
WWE coverage will begin rolling out across Bleacher Report and House of Highlights platforms leading into WWE Money in the Bank on Saturday, October 10.
For digital media updates, television rights news, and industry reporting, visit WrestlingAttitude.com.
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