New details have emerged on how TKO is exploring AI (artificial intelligence) across its business, including how WWE may be using it to shape creative direction.
Andrew Schleimer addressed the topic during a company town hall, explaining that AI is still in its early stages within the organization. He noted that the company has mainly focused on testing and pilot programs so far.
Schleimer said AI is being used to study consumer behavior across both WWE and UFC. This includes analyzing fan data and engagement patterns, along with limited applications to enhance broadcast elements.
Mark Shapiro described AI as a “major priority” for the company. He emphasized that the goal is to improve efficiency across departments while also strengthening content and business strategy.
Shapiro provided insight into how WWE is applying AI tools, specifically referencing leadership figures Nick Khan and Paul Levesque.
“Nick Khan and Triple H are using AI for storylines with the WWE,” Shapiro said. “What’s resonating? What superstars are resonating? In what pockets of the country are they resonating? That helps us with, obviously, our content, our editorial, our creative, our mapping, our touring, and of course, maximizing revenue and getting our product out to the fans most in need of it.”
The comments suggest that AI is being used as a support tool rather than a replacement for creative decisions. By analyzing which talent and storylines connect with audiences, WWE can better tailor its programming, touring strategy, and overall presentation.
While the company is still in the testing phase, the TKO AI WWE storylines approach indicates a broader shift toward data-driven decision-making. The focus remains on improving fan engagement and optimizing how content is delivered across different markets.
WA on Facebook - https://www.facebook.com/wrestlingattitude/
WA on Facebook (Women's Wrestling) - https://www.facebook.com/WrestlingDivas/
WA on X/Twitter - https://x.com/wa_wrestling
WA on Instagram (Women's Wrestling) - https://www.instagram.com/wa_wrestlingattitude/
WA on Google News - https://news.google.com/publications/CAAqBwgKMJf3owsw2oG8Aw
WA on Bluesky - https://bsky.app/profile/wrestlingattitude.bsky.social
