WWE Reveals Top 10 Merchandise Sellers for 2025 – WWE has officially released its list of the company’s top merchandise movers for 2025 via WWE Shop’s social media channels. The list, presented in alphabetical order rather than by total sales, includes a mix of returning legends, active champions, and breakout stars who have dominated at the merch table this year.
WWE’s Top 10 Merchandise Sellers for 2025:
- Alexa Bliss
- AJ Lee
- CM Punk
- Cody Rhodes
- Jacob Fatu
- “Main Event” Jey Uso
- John Cena
- Penta
- Rhea Ripley
- Roman Reigns
AJ Lee’s return to WWE has been one of the most notable stories of the year. The former Divas Champion re-signed with the company in September after nearly a decade away, quickly reclaiming her place as one of WWE’s most marketable stars. Her reunion with CM Punk at WrestlePalooza, where the couple defeated Becky Lynch and Seth Rollins, helped spark a major boost in merchandise sales for both Lee and Punk.
In WWE’s promotional image for the announcement, five stars were highlighted — John Cena, Roman Reigns, Cody Rhodes, CM Punk, and Rhea Ripley — with Cena prominently featured in the center. That spotlight comes as no surprise, given his incredible farewell tour, “The Last Time Is Now.” The 17-time former World Champion and current Intercontinental Champion has released exclusive themed merchandise at every stop, driving record-breaking sales throughout 2025.
Cena is set to make his final-ever WWE RAW appearance next Monday, November 17, 2025, live from Madison Square Garden in New York City. The episode is expected to be an emotional milestone in his storied career, and WWE is already teasing special merchandise to mark the occasion.
WWE Reveals Top 10 Merchandise Sellers for 2025
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