WWE Planning More Two-Night Events Following SummerSlam Success – Following the success of the first-ever two-night SummerSlam this past weekend, WWE and its parent company, TKO Group Holdings, are reportedly exploring plans to expand the two-night format to other major premium live events.
According to Andrew Baydala, internal discussions within WWE and TKO have “intensified” in recent weeks as both companies evaluate the format’s strong performance. The two-night SummerSlam experiment delivered high attendance numbers, impressive revenue, and a fan-friendly experience thanks to shorter runtimes and earlier finishes each night. The feedback, according to the report, has been overwhelmingly positive.
The immediate success has prompted serious talks about applying the model to other tentpole events on WWE’s annual calendar. As it stands, Survivor Series in 2026 and the Royal Rumble in 2027 are reportedly “at the top of the list” to adopt the two-night setup. Money In The Bank is also under consideration.
This strategic shift reflects WWE’s growing trend of turning its biggest shows into full-fledged destination weekends, something the company first implemented with WrestleMania. Since 2020, WrestleMania has operated across two nights and has consistently broken records in gate revenue, streaming numbers, and merchandise sales.
WWE Chief Content Officer Paul “Triple H” Levesque has publicly supported the two-night model, stating in recent interviews that it allows WWE to feature more talent, deliver stronger match quality, and give fans an enhanced viewing experience both live and at home. In his words, the approach turns each show into “an event, not just a night.”
With the merger under TKO Group Holdings continuing to evolve WWE’s business strategy, extending the two-night format to Survivor Series and the Royal Rumble would mark a significant shift in how WWE delivers its premium content. Instead of just one or two tentpole weekends per year, fans could soon be looking at multiple destination weekends spread across the calendar, making WWE’s biggest events even bigger in scope and presentation.
While nothing has been officially confirmed by WWE, the internal movement suggests that two-night major events are not just a passing trend—but the new normal.
WWE Planning More Two-Night Events Following SummerSlam Success
