Lance Storm Criticizes WWE’s Reported AI Integration in Creative Process – A new report from the Wrestling Observer Newsletter revealed that WWE has brought in a new Senior Director of Creative Strategy to oversee the integration of artificial intelligence into the company’s storytelling process.
According to the report, Chief Content Officer Triple H introduced Cyrus Kowsari to the creative team, describing him as the person who will “lead WWE’s transition to AI-based storytelling and integrate AI into creative services like video and graphics.”
Following the news, former WWE Tag Team and Intercontinental Champion Lance Storm shared his thoughts on the development during Wrestling Observer Live. Storm said he could see limited benefits if AI were used to maintain consistency across storylines, explaining, “If they wanted to use it as a safeguard of logic, where you instruct AI to not allow more than so many run-ins, turns, and so forth over a year, and it tracks all of these as sort of a fact-checker, a continuity-based thing that would set off alarms when you do stuff repeatedly, that would be okay?”
However, Storm expressed concerns about relying too heavily on artificial intelligence for creativity, adding, “For the most part, AI, most of what it’s used for, it gathers all the existing knowledge on the internet and sums that up. It’s like, you want it to study the history of wrestling and repeat stuff? That’s not good. Creativity is coming up with new and fresh ideas. Not recycling old ideas in an Artificial Intelligence algorithm.”
The Observer report also claimed that WWE has already entered into an agreement with Writer AI, a platform designed to assist in content creation. According to one source, the system was trained on WWE material but produced “absurdly bad storylines,” including one pitch suggesting AEW star Bobby Lashley return to WWE as a character obsessed with Japanese culture and history.
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Lance Storm Criticizes WWE’s Reported AI Integration in Creative Process
