TNA Wrestling Eyes $10 Million Media Rights Deal, Weekly Live Shows – TNA Wrestling is aiming to significantly elevate its profile and reach by pursuing a new media rights deal that would allow the promotion to broadcast live 52 weeks a year. Carlos Silva, president of Anthem Sports Group, spoke with JohnWallStreet.com about the company’s ambitions and the opportunities stemming from its ongoing collaboration with WWE.
According to Silva, TNA has enjoyed a major surge in exposure thanks to its appearances across WWE and NXT platforms, including premium live events and weekly programming on The CW and Peacock. This cross-promotion has led to a measurable increase in viewership and digital engagement.
“We are [regularly] being featured on every major WWE and NXT platform — PLEs as well as weekly programming on The CW and their other [broadcast] outlets like Peacock,” Silva stated. “This [has resulted in] a huge [television] audience lift for [us], along with all the social media support we get from [them].”
Silva confirmed that the company is actively pursuing a media rights package worth around $10 million per year, a deal that would pave the way for year-round live broadcasts.
“A new media rights deal for TNA would provide us the opportunity to go live 52 weeks a year, and in today’s world live matters,” he added. Silva emphasized that live shows consistently deliver better ratings, citing an average of about 100,000 household viewers when TNA airs live.
Silva believes that reaching a weekly audience between 250,000 and 500,000 viewers is realistic if the promotion lands on a network with national distribution in 40–50 million homes. Talks are underway with both established cable networks and newer streaming platforms that are looking to build out their core programming.
TNA has already made headway in international media distribution. In December 2024, the company inked a new Canadian deal with Sportsnet, stepping into a prime slot left open by WWE’s exclusive move to Netflix. Similar gaps in the global market — such as Fox Sports Mexico’s deal with AEW — have created new lanes for TNA to expand.
Back in January, Dave Meltzer reported that WWE hopes TNA can fill the international broadcast void left by its Netflix deal. Meltzer also noted that sources close to the situation believe WWE may eventually acquire TNA outright.
In the meantime, TNA continues to build momentum heading into its July 20 Slammiversary event at UBS Arena in Long Island. According to WrestleTix, over 3,500 tickets had been distributed as of July 5.
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TNA Wrestling Eyes $10 Million Media Rights Deal, Weekly Live Shows
