Kevin Nash Discusses The Value Of The nWo Trademark

Kevin Nash Discusses The Value Of The nWo Trademark

Kevin Nash gave some insight into the world of trademarks and merchandising in wrestling during a recent episode of Kliq This. Check out some highlights below.

John Cena’s real name being trademarked by WWE: 

“It should only be able to be registered, but not trademarked. And then you would have to sign a merchandising agreement. I don’t see how they can trademark it.”

How valuable the nWo trademark is: 

“[WWE] owned the nWo. So we got a percentage of that from the WWE. The faction makes way more money than “Kevin Nash” does. The nWo was the homerun. If I could pick owning either the nWo trademark solely 100%, or owning “Kevin Nash” in the realm of wrestling? I’ll take the nWo.”

How much WWF had to pay Marvel to use the Hulk trademark for Hogan: 

“It was Marvel, and [WWF] paid, I wanna say one hundred grand, to use the Hulk trademark.”

The issue with trademarking Diesel for merchandising: 

“You know what the problem is with Diesel? So when they said they were gonna call me Diesel, I said “can we spell it with a Z?” They looked at me like I was fucking insane. But I had lived in Europe and played basketball over in Germany. Diesel jeans were nothing in the States at that time. There wasn’t a Diesel brand. For merchandise, they always had to put Diesel “power.” They always had to put something else, they could never just put “Diesel.”

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