WWE Files Trademark for “Birthright” Name for Emerging Multi-Generational NXT Faction – A new WWE faction that has been quietly forming on NXT television now appears to have its official name. WWE has filed a trademark for “Birthright,” signaling that the term will likely be used for the group made up of second- and multi-generational talents.
The filing was submitted on February 11 under entertainment services, covering wrestling exhibitions and performances delivered live and across broadcast platforms. The name aligns closely with the group’s on-screen messaging in recent weeks, as several members have repeatedly stated that success in WWE and NXT is their “birthright,” reinforcing the idea that the branding has been intentional from the start.
The faction currently features a lineup of performers with deep wrestling lineage. Lexis King, the son of Brian Pillman, is part of the core group alongside Arianna Grace, daughter of Santino Marella. Channing “Stacks” Lorenzo has also been aligned with the faction, as has Charlie Dempsey, the son of William Regal, and Uriah Connors, son of Fit Finlay. The group’s identity centers on legacy, family history, and the belief that their place in the industry is earned through lineage as much as performance.
There are already discussions about possible additions. Brooks Jensen, son of former WWE star Bull Buchanan, has teamed with King at recent NXT live events and could be a natural fit. David Finlay, another son of Fit Finlay, has also been rumored following his exit from NJPW. Elijah Holyfield has been mentioned as a potential inclusion as well, bringing a combat sports pedigree as the son of boxing legend Evander Holyfield.
While WWE has not formally introduced the faction name on television yet, the trademark filing strongly suggests that “Birthright” will be the official branding moving forward as the group continues to establish itself on NXT programming.
WWE Files Trademark for “Birthright” Name for Emerging Multi-Generational NXT Faction
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