
Paul Heyman Details His Approach to Long-Term Storytelling – Paul Heyman recently shared his approach to long-term storytelling and booking strategies during an appearance on Logan Paul’s IMPAULSIVE podcast. Known for his influential role in shaping WWE’s narratives, particularly with The Bloodline, Heyman’s insights reveal a methodical and future-oriented mindset.
When asked how he would book Logan Paul in 2025, Heyman stressed the importance of thinking beyond short-term plans. He explained that he wouldn’t limit planning to a single year but would instead envision a multi-year arc. “Who is Logan Paul’s opponent for WrestleMania 42, and more importantly, who is his opponent for WrestleMania 43?” Heyman said. He emphasized that focusing only on WrestleMania 41 or 42 would be short-sighted. In today’s wrestling landscape, where long-term storytelling is embraced, Heyman believes in projecting a narrative far into the future.
Writing the Final Page First
Heyman detailed his process of starting with the story’s conclusion. “I have never written a script or answered an idea without knowing the final page,” he explained. By determining the ending, he can then work backward, constructing the build, intrigue, and character development needed to reach the climax. This method keeps the focus on a clear goal while allowing flexibility to adapt if new opportunities or characters emerge.
He cited The Bloodline’s arc as an example, highlighting how every action and moment was meticulously crafted to lead to Solo Sikoa’s declaration of “Acknowledge me” at Madison Square Garden. Every detail served the long-term goal, demonstrating the power of deliberate storytelling.
Long-Term Vision for Logan Paul
Heyman concluded by noting that booking Logan Paul for only the next 18 months would be a disservice. Instead, creating a two-and-a-half-year framework allows for a more dynamic and evolving story. “We know everything we’re building towards and can create the pivots,” Heyman remarked. This flexibility, combined with a firm endpoint, provides room for unexpected twists while maintaining narrative cohesion.
Heyman’s philosophy underscores why he remains one of wrestling’s most respected minds, prioritizing foresight and adaptability in crafting compelling stories.
Paul Heyman Details His Approach to Long-Term Storytelling