WWE Files New Trademarks for “American Made” – WWE has recently filed several new trademarks, continuing to expand its intellectual property portfolio. On Wednesday, August 7, 2024, the company registered trademarks for “American Made,” “Desmond Troy,” and “Robert Stone” with the United States Patent and Trademark Office (USPTO).
“American Made” is the team name for Chad Gable and The Creed Brothers (Julius & Brutus Creed), a trio that has been making waves in WWE. Meanwhile, “Desmond Troy” and “Robert Stone” are trademarks associated with current members of the WWE NXT roster. These filings suggest WWE’s continued efforts to solidify the branding of its talent and teams within the company.
The official filing reads as follows:
“Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment.
WWE Files New Trademarks for “American Made”