Additional Financial Details on WWE’s Netflix Deal – In a transformative move, WWE secured a groundbreaking deal with Netflix, marking a shift for its flagship show, Monday Night Raw, from the USA Network to the streaming giant. The 10-year deal, set to commence in January 2025, comes with a staggering price tag exceeding $5 billion, equating to a valuation of at least $500 million annually.
Financial Breakdown
Comparing the Netflix agreement with WWE’s current five-year USA Network deal, which stands at approximately $250-260 million per year, the new deal signifies a significant financial boost. Industry experts suggest the Netflix deal is backloaded, implying a structure where payments increase in the latter part of the term. Estimates by WrestleNomics and LightShed indicate a 1.2x to 1.3x increase in value across all agreements, with PWInsider‘s David Baldini putting the deal at a 33% increase (1.33x).
Analyst Perspectives
Brandon Thurston of WrestleNomics and Brandon Ross from LightShed share similar assessments of the deal’s financial impact, emphasizing its significance in the realm of media rights agreements. The deal adds to WWE’s recent success in securing a raise for SmackDown’s rights, with the show moving to the USA Network under a $287 million per year deal with NBCU.
Transition Period
With WWE’s current Raw deal on the USA Network running through September 2024, plans for the interim period between the conclusion of the existing deal and the commencement of the Netflix partnership are still under consideration.
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Additional Financial Details on WWE’s Netflix Deal