Eric Bischoff On AEW Not Announcing All In Matches Well In Advance – Eric Bischoff recently expressed his opinions on a range of subjects during the latest installment of his Strictly Business podcast. Within this episode, Bischoff addressed the topic of AEW’s promotional strategy leading up to the All In event scheduled for August 27th.
Bischoff highlighted the fact that AEW seemed to be somewhat lacking in promoting their matches well in advance of the event. He noted that the promotion began unveiling the matches only a few weeks ago, a timeline that extended beyond the point when a substantial portion of the tickets had already been sold.
This timing of match announcements, occurring well after a significant portion of tickets had been purchased, was brought to Bischoff’s attention. He discussed his perspective on how AEW chose to promote and market their upcoming event, possibly suggesting that the promotional approach may have differed from what he would have expected or recommended.
“It’s the brand that sold those tickets—Eighty thousand of them, by the way, or more. And I think that is a fantastic accomplishment. And I think, yes, it’s different. I understand that the audience is used to seeing more build. I get that. And what I would love for people to do is wait and see, wait and see how this event comes off before you decide it was done improperly. Right. And I know that sounds weird because anybody that’s listened to me knows I’m not shy about being critical of things that I believe are true. Based on experience. Not. That is not my gut feeling. Not my instinct. My experience, the good experiences and the bad, gives me a unique perspective, and I’m hoping the audience shuts the f**k up and enjoy the show. Television isn’t driving this. Stories are not going this. Those 80,000 tickets weren’t sold because they’re engaged in the storytelling, which, by the way, I think is almost nonexistent unless you want to really look at some of the things going on there and suggest that it’s a story. It isn’t in my book regarding structure, discipline, and all the other things I’ve talked about too much already. People are buying a ticket to that event because it’s brand new. It’s an alternative. And they want to see for themselves what it is. That’s why they’re buying tickets, not because of any story or angle. Yes. In aggregate, talent that’s on the important card. But they’re buying the ticket primarily because they want to be a part of something big. And if that is, Tony, as a whole, can it out of the park. I. They have an opportunity to take a giant leap forward. Yeah. Amazingly, they also have a chance to shit the bed with 80,000 people.”
Eric Bischoff On AEW Not Announcing All In Matches Well In Advance
