Dave Meltzer is reporting that Bray Wyatt has surpassed the Bloodline as the top merchandise seller in WWE.
He also noted the success of the QR code/White Rabbit videos will lead to similar teases in the future. Meltzer noted that such tactics will be “used more often as a facet of storylines and mystery.”
There has also been talk of a potential program involving Roman Reigns and Wyatt in the future, considering how hot Wyatt is at the moment.