WWE Disappointed With NXT 2.0 – It has been four months since NXT was rebranded as NXT 2.0. The look of the show changed, and young rookies were given television time over veteran stars. However, viewership and ratings have fallen since the launch of the new concept.
According to WrestleVotes, WWE is said to be disappointed with NXT in its first four months.
“Internally WWE is said to be disappointed w/ NXT 2.0 in its first 4 months,” WrestleVotes tweeted. “Source said they thought more fans would gravitate towards the newer stars quicker than they have. Could it just be too much, too fast? Either way I don’t expect any changes to the concept… just yet.”
The feeling, according to a source, is that they thought more fans would gravitate towards the new stars quicker than they have. At this point, it’s not expected that there will be changes to the concept. However, if things don’t change, history shows that Vince McMahon likes to make big changes to storylines and personnel so it would not be a shock to see something happen to the product if ratings do not improve.
In the four months before the rebrand, which includes two weeks where the show suffered a steep drop in the ratings with the show airing on SyFy due to the Olympics, WWE NXT averaged 669,000 viewers and a 0.16 rating in the 18-49 demographic. Since the rebrand, NXT 2.0 has averaged 639,000 viewers with a 0.15 in the 18-49 demographic, a drop of 4.5% in total viewers and a drop of 6.25% in the key demographic.
Last September, the first month of the rebrand, the show averaged 693,000 viewers with a 0.17 rating in the 18-49 demographic. In December, the show averaged 601,000 viewers with a 0.13 rating in 18-49 demographic, a drop of 13.3% in total viewers, and a drop of 23.5% in the key demo.
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