AEW Filed to Trademark “Blood and Guts”

AEW filed to trademark "Blood and Guts"

AEW filed to trademark the name “All Elite Wrestling Blood and Guts” on Wednesday, November 13.

It looks like the “Blood and Guts” trademark could be used for some kind of pro wrestling event or service from AEW, possibly the next pay-per-view in early 2020, but that hasn’t been confirmed. It’s interesting that AEW is using this name as WWE Chairman Vince McMahon referred to the “blood and guts” content that AEW puts on during the WWE Q2 earnings call earlier this year. You can read our report on those comments by clicking here.

Below is the “Blood and Guts” logo that was filed:

The description of that logo reads like this:

“The mark consists of the stylized wording “ALL ELITE AEW WRESTLING” where “AEW” is housed inside a rectangular border, the words “ALL ELITE” are superimposed on the top of the border, and the word “WRESTLING” is superimposed at the bottom of the border. Below the stylized wording is the term BLOOD AND GUTS in larger font, with the word BLOOD at the top, the word AND in the middle of a line and the word GUTS at the bottom.”

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