As we noted here on Wrestling Attitude, with just nine days’ notice, WWE announced a special WWE Network live event titled Smackville, airing next Saturday, July 27, at 9pm ET.
According to Fightful, WWE is looking at more live event Network Specials on short notice. A source told them that this is happening to counter program at the drop of a hat. With AEW coming along soon, WWE want to know that they’ll be able to effectively program content, have it look and run well on short notice. That isn’t necessarily a concern of theirs, as they rarely have issues.
Other reasons included injuries and event cancellations that extend beyond WWE’s control, and them having the ability to run a show to adjust for those.
WWE ran an EVOLVE special recently up against AEW’s Fight For The Fallen. WWE is also running an NXT UK show up against NJPW Royal Quest, and the same day as AEW All Out.
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