Cody Rhodes spoke with TMZ Sports about the target audience for AEW and if their goal is to garner more viewers than WWE. Rhodes also explained what his intentions are with AEW’s developing roster as they try to avoid retreading over the past eras.
“I think we’re just trying to be an alternative and lean in to the people who supported us last year and do it all again,” Rhodes said. “I think we’re looking for wrestlers, and I don’t knock anything in the mainstream. But that’s what we want in All In, is fresh, fresh product. It’s a mistake if you just try to lead with familiar faces from the days of old because we can’t just keep reminding people that the attitude era was great. We already know it was really great. This era can be really good, too. So, that’s my goal and that’s my job, is to find the fresh guys.”
Rhodes remains open minded on some subjects, like the prospect of UFC fighters making the transition to professional wrestling and AEW. Rhodes believes that somebody passionate enough about the product will overcome the typical struggles of being a pro wrestler.
“That might be a fun challenge,” Rhodes admitted. “I think something like that, if they have a passion for wrestling, it really works out. But that’s one of my big knocks: you can’t teach passion, so, as long as somebody’s passionate about it and knows it’s kinda a hard gig, which those guys already bust their ass, I can imagine that could be a cool little crossover.”
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