Wednesday, December 19, 2018

USA Network Touts WWE Success, SmackDown Viewership

USA Network Touts WWE Success, SmackDown Viewership
- This week's WWE SmackDown, featuring fallout from Sunday's TLC pay-per-view and the "fresh start" McMahon Family announcement on RAW the night before, drew 2.214 million viewers.

This week's SmackDown viewership is up 12% from last week's 1.977 million viewers, which was the third-lowest audience since the blue brand moved to Tuesday nights, barely beating the 1.921 million viewers from Election Night on November 8th, 2016. This is also the best viewership since the November 27 episode.

SmackDown was #6 for the night in viewership on cable, behind Curse of Oak Island, Rachel Maddow Show, Tucker Carlson Tonight, Last Word and All In. SmackDown was #1 in the 18-49 demographic this week.

- The USA Network issued the following press release today, touting their successful 2018 as the #1 overall cable entertainment network in total viewers for the 13th year, which is the longest streak in TV history. They also touted finishing the year as the #1 cable entertainment network for the 18-49 demographic for the second year in a row. USA mentioned the success of WWE's RAW and SmackDown shows, and the success of the Miz & Mrs. series with The Miz and Maryse.
USA NETWORK ENDS 2018 ON TOP: #1 CABLE ENTERTAINMENT NETWORK FOR 13TH STRAIGHT YEAR

USA Network is on track to close out 2018 as the #1 overall cable entertainment network in total viewers (P2+) for the 13th year (the longest streak in TV history) – and as the #1 cable entertainment network for P18-49 for the 2nd year in a row (1). Ranker is attached.

A YEAR OF #1 - HIGHLIGHTS (2)

Scripted

* USA's #1 scripted series in total viewers (P2+) -- THE SINNER's second installment, also recently nominated for SAG and Critics Choice awards
* USA's #1 scripted series in P18-49, P25-54 and P18-34 – THE PURGE
* #1 dramas in their time periods -- QUEEN OF THE SOUTH, SUITS and UNSOLVED: THE MURDERS OF TUPAC AND THE NOTORIOUS B.I.G.

Unscripted

* Cable's #1 and #2 unscripted half-hour series for P18-49 and P25-54 -- CHRISLEY KNOWS BEST and WWE spinoff MIZ & MRS
* Freshman series MIZ & MRS also had USA's #1 unscripted debut since 2011

WWE

* Week over week, WWE MONDAY NIGHT RAW and WWE SMACKDOWN LIVE are among cable's top entertainment programs P2+ (#1 or 2 every Monday of the year for RAW, in the top 4 every Tuesday of the year for SMACKDOWN)

* On the strength of RAW and SMACKDOWN, USA was the #1 primetime cable entertainment network on Monday and Tuesday for P2+, P18-49 and P25-54

1. Source: Nielsen, Most Current 01/01/18-12/16/18; L7 through 12/02/18 blended with L3 through 12/13/18 and L+SD through 12/16/18; Mo-Su 8p-11p. Includes ad-supported cable entertainment networks that air in 100% of the daypart

2. Source: Nielsen L7 1/1-11/25/18


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