According to The Wrap, Paul Heyman and his Looking 4 Larry marketing agency will be teaming up with Left/Right Productions to produce a new unscripted reality TV series.
The series will take a look at Heyman’s “ingeniously dysfunctional” approach to advertising and marketing, and Heyman had the following to say about the project:
“It’s a day in the life of the Looking4Larry agency and all of the many problems that we are forced to solve. It’s the juggling act.”
“I’m a single parent looking to demonstrate to his children that you can work your ass off and have the time of your life doing it. I sleep two hours a night, so if I don’t keep busy, I end up getting myself in a lot of trouble. At least now if I get in trouble, it’ll make for good television!”
Heyman will be partnering with Emmy Award winning producer Mitchell K. Stuart, and the show is currently filming its pilot episode in New York City.